Ajou University repository

도심 공원 안전도와 공원 평판 제고를 위한 유명인 팬클럽의 기여도 연구
Citations

SCOPUS

0

Citation Export

Publication Year
2021-12
Journal
한국설비안전학회지
Publisher
한국설비안전학회
Citation
한국설비안전학회지, Vol.26 No.4, pp.55-67
Keyword
Park Safety PerceptionReputation of ParkCelebrity EffectsAttitude of Park
Abstract
The role of city parks has become increasingly important as people work with more technologies while having less contact with nature and people. In addition to its mission of promoting people’s welfare, city parks are designed to preserve the natural environment and help people lower their stress for such as the quality of life and work safety. Scientists insist that the Corona pandemic is a direct outcome of the environmental contamination and climate change. Under the increasing pressure for such causes, the role of urban parks is reemphasized both domestically and globally. <br>This study looked into how the safety perception, reputation and attitude of urban parks can be enhanced. <br>This study focuses particularly on the relationship between park safety perceptions and park visitation as the park safety is one of the major decision factors for park visitation. Past literature shows that the stress level of employee’s life has an significant impact on the prevention of industrial safety accidents. The three dependant variables were suggested using three experimental media articles. The first one was presented for measuring park's current perceptions. The second experimental article shows that a celebrity fan club built a small garden with a bench and flowers under the celebrity name in an urban park. The third article depicts that the celebrity small garden is mismanaged. <br>The results show that the presence of celebrity garden representing the celebrity effects uplifts the safety perception, reputation and attitude of park. However, when the celebrity inner garden was poorly managed, all three dependent variables were lowered significantly. Getting a celebrity fan club involved in the park campaign is an effective way for elevating the citizen’s perceptions of park safety, reputation and attitude. This study further testifies that cooperating with a celebrity fan club for park campaign is an innovative marketing scheme in terms of cost-saving and public relations.
ISSN
1598-2475
Language
Kor
URI
https://aurora.ajou.ac.kr/handle/2018.oak/35526
Type
Article
Show full item record

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

Related Researcher

Yoon, Chun Suk Image
Yoon, Chun Suk윤천석
Department of Global Business
Read More

Total Views & Downloads

File Download

  • There are no files associated with this item.