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Effects of Information Overload on Hostile Behaviors Online
  • 진상형 ;
  • 이철 ;
  • 장영빈
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Publication Year
2019-05
Journal
한국전자거래학회지
Publisher
한국전자거래학회
Citation
한국전자거래학회지, Vol.24 No.2, pp.179-197
Keyword
FlamingInformation OverloadPublic Self-AwarenessPerceived IdentifiabilityAffective Social Presence악성댓글정보과부하공적 자기인식인지된 식별가능성정서적 사회적 실재감
Abstract
Although there have been lots of studies about users’ behaviors online, few have explored the mechanism of hostile behaviors. In this sense, this study aims at discovering what may elevate users’ hostile behaviors. More specifically, we tried to find the relationship between flaming behavior and perception factors such as perceived risk, anonymity and expected emotional reaction. <br>A survey was conducted to investigate the relationship of the above variables. As a result, all these variables show significant effects on flaming, and information overload are found to act as a moderator. We carefully conclude that flaming in online community can be reduced by preventing information overload each user perceives.
ISSN
2288-3908
Language
Eng
URI
https://aurora.ajou.ac.kr/handle/2018.oak/35013
DOI
https://doi.org/10.7838/jsebs.2019.24.2.179
Type
Article
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Rhee, Cheul Image
Rhee, Cheul이철
Department of Business Intelligence
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