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A NEW LOCATION SELECTION MODEL OF BUY ONLINE AND PICK UP IN STORE IN OMNICHANNEL LOGISTICS SYSTEMS
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Publication Year
2023-06-01
Publisher
University of Cincinnati
Citation
International Journal of Industrial Engineering : Theory Applications and Practice, Vol.30, pp.576-588
Keyword
Buy Online and Pick Up in StoreElectronic CommerceFuzzy AHPLogistics
Mesh Keyword
Buy online and pick up in storeCustomer-serviceEssential considerationsEvaluation criteriaFuzzy AHPLocation selection modelsLogistics systemOffer evaluationOptimal locationsStructured modeling
All Science Classification Codes (ASJC)
Industrial and Manufacturing Engineering
Abstract
The placement of buy online and pick up in store (BOPS) facilities is an essential consideration to ensure the efficient operations of omnichannel logistics systems. There have been many efforts to improve customer service and the cost of BOPS. This study suggests a structured model to propose an optimal location of BOPS. Firstly, we categorize and characterize the BOPS facilities type. Secondly, we offer evaluation criteria of the BOPS facilities with the fuzzy analytic hierarchy process (Fuzzy-AHP). Thirdly, we define each sub-criteria by equation and then calculate the fitness rankings of locations in a case study using public placement analysis data in South Korea. These results confirmed that the proposed method is a great guideline for real problems with the placement of BOPS facilities. This study proposes a methodology to solve location selection problems of BOPS with available public data, which can be practically applied to omnichannel logistics.
Language
eng
URI
https://dspace.ajou.ac.kr/dev/handle/2018.oak/33527
DOI
https://doi.org/10.23055/ijietap.2023.30.3.8375
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Type
Article
Funding
This work was supported by the Ajou University research fund and by a research grant from the Korea Research Foundation of 2016.
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Chang, Byeongyun Image
Chang, Byeongyun장병윤
Department of Business Administration
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