Citation Export
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Pham Nguyen Bich Tram | - |
dc.contributor.author | 이철 | - |
dc.contributor.author | 김지열 | - |
dc.date.issued | 2022-06 | - |
dc.identifier.issn | 2288-5404 | - |
dc.identifier.uri | https://aurora.ajou.ac.kr/handle/2018.oak/35628 | - |
dc.description.abstract | Currently, Mobile-commerce is active around the world, and consumers’ online activities have changed significantly from pc-base to mobile-base. Unlike IT advanced countries such as the United States, which experienced PC-based online commerce (hereafter, PC-commerce) before Mobile-commerce, developing countries such as Vietnam have a relatively short history of PC-commerce. Consumers’ experience with PC-commerce may affect their acceptance and use of Mobile-commerce. In this study, we tried to see if different online commerce histories differently affect consumers’ online purchasing behavior. We selected the United States and Vietnam, with longer PC-commerce experience and shorter one, respectively. Data were collected for the following four groups: 1) the U.S. PC-commerce (n=256), 2) the U.S. Mobile-commerce (n=283), 3) the Vietnamese PC-commerce (n=159), and 4) the Vietnamese Mobile-commerce (n=225). As results, it was first confirmed that different e-commerce histories in developed and developing countries make the online shopping process different. Second, navigability has a huge impact on consumers’ decision support satisfaction in Vietnam where PC-commerce history is shorter. Third, we identified that pre-purchase phase is more related with decision support satisfaction and that purchase phase is more related with task support satisfaction. | - |
dc.language.iso | Eng | - |
dc.publisher | 한국경영정보학회 | - |
dc.title | Effect of e-Commerce History on Consumer Perception: A comparative study of United States of America versus Vietnam | - |
dc.type | Article | - |
dc.citation.endPage | 326 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 307 | - |
dc.citation.title | Asia Pacific Journal of Information Systems | - |
dc.citation.volume | 32 | - |
dc.identifier.bibliographicCitation | Asia Pacific Journal of Information Systems, Vol.32 No.2, pp.307-326 | - |
dc.identifier.doi | 10.14329/apjis.2022.32.2.307 | - |
dc.subject.keyword | Mobile-Commerce | - |
dc.subject.keyword | Pc-Commerce | - |
dc.subject.keyword | E-Commerce | - |
dc.subject.keyword | Shopping Behavior | - |
dc.subject.keyword | Decision Support Satisfaction | - |
dc.subject.keyword | Task Support Satisfaction | - |
dc.type.other | Article | - |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.