김경일 왕효선 2009-08 10023 https://aurora.ajou.ac.kr/handle/2018.oak/8044 학위논문(석사)--아주대학교 일반대학원 :심리학과,2009. 8 I. INTRODUCTION II. THEORY 1. Theory in explanation of the endowment effect 2. The Endowment Effect: Alternative Explanation and Effects of Individual Differences 3. The Potential Role of Fear of Negative Evaluation 4. Manipulation and measurement of FNE 5. Overview of Experiments III. Experiment 1: The Effect of FNE on the Endowment Effect 1. METHOD 1) Design 2) Participants 3) Materials 4) Procedure 5) Pretest 2. RESULTS AND DISCUSSION IV. Experiment 2: The Correlation between FNE and the Strength of the Endowment Effect 1. METHOD 1) Participants 2) Materials 3) Procedure 2. RESULTS AND DISCUSSION V. General Discussion References 국문초록 eng The Graduate School, Ajou University 아주대학교 논문은 저작권에 의해 보호받습니다. 자기부여효과를 증가시키는 개인차 변인, 부정적 평가불안 Fear of Negative Evaluation Augments the Endowment Effect Thesis 아주대학교 일반대학원 일반대학원 심리학과 2009. 8 Master http://dcoll.ajou.ac.kr:9080/dcollection/jsp/common/DcLoOrgPer.jsp?sItemId=000000010023 endowment effect fear of negative evaluation individual difference 자기부여효과 부정적 평가불안 Few experimental studies have provided evidence of a causal link between a root variable and the observed variation in willingness to trade (WTA). We suggest that the source of this variation is at least partially to be found in fear of negative evaluation (FNE). To support this hypothesis, we manipulated FNE in a group of college students and assessed their willingness to trade. In Experiment 1, the participants in the high-FNE group demonstrated a greater reluctance to trade than did those in the low-FNE condition. Furthermore, chronic levels of FNE were found to be negatively related to WTA. We suggest that FNE is one of the casual factors which explain differences in WTA between individuals. Other factors, which can be related to FNE and WTA, are discussed.