Ajou University repository

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Showing results 1 to 10 of 10 (Search time: 0.0 seconds).

Do Hedonic or Utilitarian Types of Online Product Reviews Make Reviews More Helpful?: A New Approach to Understanding Customer Review Helpfulness on Amazonoa mark
  • 2021-01-01
  • Journal of Global Information Management, Vol.29
  • IGI Global
향락적인 (Hedonic) 또는 실용적인(Utilitarian) 유형의 온라인 제품 리뷰가 제품 상품평에 더 많은 도움이 되는가? 온라인 고객 리뷰의 유익함 확인을 위한 다중 기법 접근
  • Islam, Maidul
  • 2017-02
  • The Graduate School, Ajou University
INVESTIGATION OF CONSUMER INTENTION TO USE AIRBNB BASED ON UTILITARIAN VALUE HEDONIC VALUE TRUST AND PERCEIVED RISK
  • KAPIL GURUNG
  • 2022-08
  • The Graduate School, Ajou University
Factors affecting bike-sharing system demand by inferred trip purpose: Integration of clustering of travel patterns and geospatial data analysis
  • 2022-01-01
  • International Journal of Sustainable Transportation, Vol.16, pp.847-860
  • Taylor and Francis Ltd.
The Difference of Innovation and Imitation Effects between First Mover and Follower
  • 김시현
  • 2009-07
  • The Graduate School, Ajou University
EDUCATION AND THE SUSTAINABILITY OF SOCIAL DEVELOPMENT
  • VIZCAINO, LEON DIANA VANESSA
  • 2017-02
  • Graduate School of International Studies Ajou University
Factors influencing continuous usage on used product platforms: A uses and gratification perspective.
  • OFORI HENRY
  • 2023-08
  • The Graduate School, Ajou University
국내 브랜드와 라이센스 브랜드의 소비자 호감도 비교-실용적/쾌락적 제품 속성 중심으로
  • 이보라
  • 2010-08
  • The Graduate School, Ajou University
그린마케팅에 대한 消費者 態度에 관한 硏究
  • 이종환
  • 2009-02
  • The Graduate School, Ajou University
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