학위논문(석사)--Graduate School of International Studies Ajou University :국제경영학과,2018. 8
Alternative Abstract
In the global economic context speeded up by digital technologies, business model innovation has been seen as a key item to success. Business people, especially entrepreneurs, as well as scholars, perceive that the new approaches to business model allow to achieve competitive advantage. Due to the economic impact of innovation, both developed and developing countries have been focusing on strategies to foster innovation initiatives so that they can gain a competitive advantage in the international scenario. In general, the policies to support innovation are developed based on the data obtained from the national innovation surveys, which are made following international guidelines for measuring innovation. Considering the speed and the dynamics of innovation, national policies are also expected to foster contemporary approaches as business model innovation. In this regard, this research aimed to verify how the national innovation surveys deal with the new context. By a qualitative method supported by the Grounded Theory, the study analyzed the questionnaires that are used for the national innovation surveys by 12 countries. Backed by a framework proposed by Mark W. Johnson and using the ATLAS.ti tool, a comprehensive analysis verified whether the questionnaires were able to cover aspects of business model innovation. Essentially the findings showed that national innovation surveys, even though inspired by international guidelines, have different perspectives to evaluate their national system of innovation. Regarding comprehensiveness, the results revealed the surveys are not able to cover other aspects of innovation than those presented in the Oslo manual organized by OECD, neither business model innovation. Also, the analysis through the lens of a business model innovation framework revealed the measurement of a subjective aspect of value, as the value proposition, is a challenge to be faced. In evidencing the limitations, this research brought out information addressed to policymakers who intend to reflect the national innovation surveys content with the contemporary innovation paradigms. Likewise, the results emphasized the urgency of discussing how to measure the new approaches to innovation.
