학위논문(석사)--Graduate School of International Studies Ajou University :국제경영학과,2018. 2
Alternative Abstract
This research presents the destination image of tourists during their different (pre-real-post) stages of a visit in Nepal. Destination image is defined as a summation of belief, idea, knowledge and impressions of a place held by a potential tourist. A survey of 77 international tourists with semi-structured interview was selected for data collection. The data were analyzed by using modified model of image modification process which is based on Gunn’s (1972) seven-stage and Clawson &Knetch (1966) five-stage model. The findings of this study revealed that respondents’ post-image, after their trip to Nepal, was heavily based on adventures (mountaineering and trekking) and natural beauty. It means that pull-factors for revisiting to Nepal are mountaineering, trekking and natural beauty despite poor roads, long travel, poor nightlife and low communication network. This research contributed for better understanding of the destination image (post-image) of Nepal, providing better directions for destination marketing organizers and marketing professionals who deal with tourism plan and strategic through different channels of communications.
