학위논문(석사)--Graduate School of International Studies Ajou University :국제경영학과,2018. 2
Alternative Abstract
Entry of foreign supermarkets so far has not occurred in Uzbekistan. For several years, many researchers and the Republic of Uzbekistan are trying to introduce foreign branded supermarkets. Until recently many market researches have been carried out, some researches are about hypermarket introduction into the country, however, nothing has been done to put these efforts into the real shape. The problem is still there: Why there are no foreign hypermarkets in Uzbekistan? Recently, “Makro” a German company opened its chain store within the country and in its regions. People enjoy going shopping at these supermarkets. Moreover, Uzbekistan’s socioeconomic development is improving with increased foreign direct investment from many countries. There must be some external factors responsible for this failure of the introduction of international market chains. There are also multiple internal aspects regarding the introduction of foreign hypermarkets. An essential reason that has been proven, is related to introducing foreign hypermarkets and making their entry successful. This research has tried to focus on areas which were previously neglected by other researchers. The foreign hypermarkets’ entry can be made significantly innovative which gives opportunities to people, living mostly in western parts of Uzbekistan, to visit foreign country stores and purchase from these supermarkets. In this thesis, foreign hypermarkets are the main subject and this research will try to find the main obstacles that why foreign branded hypermarkets are not still introduced in Uzbekistan.
