Examining Interaction Effects of Online Review Type and Product Type on Argument Quality and Review Adoption：Multi-group Analysis in Partial Least Squares (PLS) Path Modeling - LIU, JIALI (The Graduate School, Ajou University, 2017)
학위논문(석사)--아주대학교 일반대학원 :경영정보학과,2017. 2
Keywords: Attribute-Centric Reviews; Benefit-Centric Reviews; Search Product; Experience Product; Argument Quality; Perceived Informativeness; Perceived Persuasiveness; Review Adoption; Cognitive Fit Theory; Multi-Group Analysis; Partial Least Squares Path Modeling