An Exploratory Study on Nation Branding of Guatemalan Coffee - JUAREZ MERIDA, Jose David (Graduate School of International Studies Ajou University, 2011)
학위논문(석사)아주대학교 국제대학원--국제경영학과,2011. 8
Keywords: international business; marketing; branding; nation branding; differentiated commodities; Provenance Paradox; Gourmet Coffee