An Exploratory Study of Samaung & LG Electronics' Marketing Mix Stratrgies in China - 왕리펑 (Graduate School of International Studies Ajou University, 2007)
학위논문(석사)--아주대학교 국제대학원--국제경영학과,2007.2
Keywords: 삼성; LG; 마케팅; 중국; CHINA