Analyzing purchase intentions of counterfeit luxury brands: Consumers’ attitudes toward purchase intentions of counterfeit luxury sportswear brands in Cameroon. - Donatus, Tekea Achu (Graduate School of International Studies Ajou University, 2015)
학위논문(석사)--Graduate School of International Studies Ajou University :국제경영학과,2015. 8
Keywords: Brand counterfeiting; brand piracy; luxury brand; purchase intentions; and consumers’ attitudes.