A Geek Subculture Website: Are the Reviews on Reddit.com More Beneficial to Consumers than Those on Commercial Websites? - Rumyana, Dimitrova Dimitrova (Graduate School of International Studies Ajou University, 2015)
학위논문(석사)--Graduate School of International Studies Ajou University :국제경영학과,2015. 8
Keywords: Online Product Reviews; eWOM; Social Media Websites; Online Retailer Websites; Reddit.com; Amazon.com; Elaboration Likelihood Model on Persuasion; Interpersonal Deception Theory